Sourwood

Save 15% when you buy 3 or more tins

SOURWOOD
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Hair care from East Tennessee

Grooming with a little composure.

Sourwood makes hair care that feels like a quiet luxury and stays within reach. We start with one thing done well: a medium-hold, low-shine pomade for every head of hair.

Shop the pomade Our name
The Sourwood Hair Pomade tin, cream with a brown fox, resting on pale stone
The tin opened, showing a smooth ivory pomade beside its fox-printed lid
No. 1 · Hair Pomade

Shape it, leave it, forget it.

Holds through the day with a soft, natural finish, and lets you rework it with your hands. Pressed into a screw-top tin worth keeping on the counter.

Medium holdLow shine3 oz / 85 g

Stock up: 15% off when you take home 3 or more.

View in the shop · $26
The Tree

Named for the first tree on the ridge to turn red.

The sourwood grows wild across the hills of the southern Appalachians. In midsummer it hangs with long sprays of small white bells, and the bees that work them make one of the South's most prized honeys. Come fall, it is often the first tree on the ridge to turn scarlet.

We liked that. Something quiet most of the year that still stands out when it counts. That is the idea behind everything we make.

Botanical name
Oxydendrum arboreum
Blooms
Midsummer
Native to
Southern Appalachia
The Ritual

Three steps, thirty seconds

  1. Take a little

    Scoop a fingertip's worth. Start with less than you think; you can always add more.

  2. Warm it through

    Rub it between your palms until it softens and nearly disappears, so it spreads evenly instead of clumping.

  3. Work and shape

    Run it from roots to ends on dry or slightly damp hair, then style with your fingers or a comb.

Before you buy

Frequently Asked Questions

Is Sourwood for men or women?

Both. It is made for anyone who wants control without stiffness or shine, whatever your hair or your style.

What does medium hold, low shine mean?

Medium hold keeps a style in place through the day while still letting you rework it with your hands. Low shine leaves a soft, natural finish that looks like hair, not product.

How long does one tin last?

It depends on your length and how much you use, but a fingertip-sized amount covers most short styles, so a 3 oz tin goes a long way.

Which hair lengths does it suit?

It works best on short to mid-length styles: textured crops, side parts, slick-backs and tamed flyaways on longer hair.

One tin. Every morning.

Go to the shop
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The Sourwood Hair Pomade tin, front of the lid
No. 1

Hair Pomade

Medium hold, low shine

$26 3 oz / 85 g

A pliable pomade for every head of hair. Shape it, leave it, and it stays put through the day with a soft, natural finish you can still rework by hand.

15% off 3 or more tinsThree tins for $66.30 instead of $78.
1

Hold
Medium
Finish
Low shine
Size
3 oz / 85 g
For
Everyone

How to use

Warm a fingertip's worth between your palms, work it through dry or slightly damp hair from roots to ends, then shape with your fingers or a comb.